Jayme Cochrane | Entrepreneurial Product Designer

I'm Jayme Cochrane, an entrepreneurial product leader with 15+ years of experience transforming concepts into digital products.

As founding designer at AltFee, an award-winning legal tech startup, I led product design and front-end dev for an app that's priced millions of dollars of legal projects through Alternative Fee Arrangements.

I previously co-founded and grew a design studio to a team of 11, raising $1.5M in startup funding to build SaaS tools for product teams. Through 7 years of self-employment, I delivered high-impact digital products for enterprise SaaS, tech startups, B Corps, non-profits, and universities.

I bring rare multidisciplinary talents – strategic vision, design excellence, and dev skills – and thrive when tackling interesting problems with smart people.

AltFee

Award-winning legal innovation SaaS that's transforming how law firms price their services.

As founding Design Lead from day one, I translated the initial vision into reality, owning all design and front-end development from concept through MVP to a full-featured platform now managing millions in legal projects.

Design system elements - created & maintained in Figma, implemented 1:1 in the codebase

A new feature walkthrough, prototyped and user-tested in Figma before refinement and implementation.

Under my design leadership, AltFee won "Best Startup" at the 2024 American Bar Association (ABA) TECHSHOW, establishing it as a recognized innovator in legal technology. My contributions spanned the entire product lifecycle:

Transforming initial product concepts into user-tested, clickable prototypes (Miro + Figma)
Conducting comprehensive user research that directly shaped our product roadmap
Building and maintaining a scalable design system that ensured consistent experience (Figma)
Implementing responsive UI components and layouts (Rails, Stimulus, CSS)
Establishing quality assurance through front-end test suite development (Cypress)
Driving ongoing feature development from concept through implementation
Creating and maintaining definitive design documentation that served as the single source of truth
Providing technical oversight through code reviews for all UI-related contributions

Episource

Spearheaded comprehensive product transformation across Episource's healthcare analytics ecosystem. As the company's sole designer and front-end developer for 3 years, I executed a complete UX overhaul and UI redesign for all three core products, creating a unified, scalable design system that streamlined development and established a consistent user experience across the entire platform.

I led discovery and design for a new healthcare analytics application from concept through MVP, collaborating closely with backend developers to ensure technical feasibility while maintaining design integrity. This strategic redesign initiative delivered measurable results: dramatic improvements in usability metrics, 60%+ increase in Page Speed scores, and significant gains in internal satisfaction ratings.

Complete walkthrough of a new feature build for the EpiEncounter app, ready to be integrated by the backend team.

Final UX screens for the initial design language overhaul on Episource's apps. I would eventually build the entire front-end as a static HTML "app", using placeholder data.

My contributions as the solo design team were instrumental in Episource's growth, eventually enabling them to build and expand their own in-house design capabilities based on the foundations and systems I established.

Facilitated strategic discovery sessions with C-suite executives to align design vision with business objectives
Designed and implemented a standardized, future-proof UI system across multiple products
Created and tested wireframes and interactive prototypes (Sketch & Figma)
Developed a comprehensive component library with reusable design patterns (Figma)
Built and implemented responsive front-end components (HTML/CSS/JS)
Collaborated with backend teams to ensure seamless integration of design systems (React)

Rival Technologies

Built and integrated a UX/UI overhaul for Rival's flagship conversational insights app. New layout, design, and components were created. Final result included improved product demos for the sales team and a worldwide rollout of the updated app design.

Revamped UI and UX on Rival's internal testing platform. A huge upgrade from their previous default Material Design implementation.

Summary of activities:

Refined design concepts into production-ready files (Sketch)
Implemented new UI and app UX flows (React/CSS)
Led QA on testing all new components

Tesla

A purpose-driven app concept that revolutionizes how Tesla connects with its passionate community. Working directly with Tesla's European social media leadership team, I developed a strategic vision for expanding their digital outreach beyond traditional channels.

The challenge: Transform Tesla's highly motivated fan base into active brand ambassadors while maintaining alignment with the company's triple-bottom-line values of people, profits, and planet. Through collaborative sessions with social media managers and marketing leaders, I designed an innovative engagement platform that balanced Tesla's business objectives with authentic community building.

In partnership with the activation team at IOVIA, we delivered a comprehensive app concept that exceeded client expectations, providing Tesla with a scalable blueprint for leveraging their most enthusiastic supporters across European markets.

Summary of activities:

Lead discovery session with stakeholders
Creation of a prototype roadmap with considerations towards development handoff for implementation
User research with social media managers & community members
Wireframes & stakeholder user testing (Miro)
App design & prototyping (Figma)

I’ve had the pleasure of working on a variety of fascinating projects through my career:

Received $1.5M+ funding from the Canadian Media Fund, assembled a product team and brought Flow to life.
Led design workshops for the Family Justice Innovation Lab to strategize affecting change and improving the well-being of youth in the family justice system.
Produced a series of iOS concept apps for SAP to showcase new capabilities to their client partners.
Built the online research platform for the University of Toronto’s Institute of Islamic Studies.
Branded, designed and prototyped an internal social platform for Ford Models.
Grew The Alinker’s e-commerce platform, building new features and expanding into new countries.